What Is Conversion Rate Optimisation (CRO)?
Improve page performance by increasing the percentage of users who convert
What Is Conversion Rate Optimisation (CRO)?
Conversion rate optimisation (CRO) is the process of improving a website or landing page to increase the percentage of users who complete a desired action, such as submitting a form, signing up, or making a purchase.
Why CRO Matters for Modern Businesses
As traffic costs increase, simply driving more visitors is no longer efficient. CRO exists to help businesses get more value from existing traffic by reducing friction, improving user experience, and increasing conversion efficiency.
How Conversion Rate Optimisation Works
Identify key conversion goals
Analyse user behaviour and drop-offs
Form hypotheses based on data
Test changes to pages or funnels
Implement improvements that increase conversions
Key Components of Conversion Rate Optimisation
Key Metrics Used in Conversion Rate Optimisation
Essential metrics that reveal conversion efficiency
Conversion rate
Percentage of users completing an action
Bounce rate
Percentage of users leaving without interaction
Cost per conversion
Cost to generate one conversion
Time on page
Engagement level of users
Funnel drop-off rate
Where users exit the journey
Common Use Cases of Conversion Rate Optimisation
Conversion Rate Optimisation vs Related Concepts
1CRO vs UX Design
2CRO vs Traffic Acquisition
Frequently Asked Questions
No. CRO can be applied to websites of all sizes.
Testing is recommended, but not all improvements require experiments.
Insights can appear quickly, while improvements compound over time.
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